From the site, on how to find a sponsor:
The best way to connect to a business is by a personal connection. Do you work for someone who has a soft spot for U2? Or for arts and music education? Or for Africa? Or for AIDS treatments and research? Or cares about promoting Durham, North Carolina?(How they know that Twitter-reader A is the person who connected them with Sponsor B is beyond me ... I'm just passing on the info. I don't need a free trip to Durham NC thank you very much nor am I likely to go to the concert.)
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